Economia globală și perspectiva acesteia au fost puternic afectate de impactul advers major și de incertitudinile fără precedent generate de pandemia COVID19.
As countries declared quarantine and implemented the social distancing practices necessary to reduce the pandemic’s impact, the economy has borne financial consequences that seem very difficult to overcome. This has generated a sense of uncertainty and major changes for many companies, both at the strategic level and at the operational level.

The changes necessitate reorganizing the strategy for approaching new clients and prospects, taking into account their fears caused by the economic and health crisis. Thus, you must ensure that:

1. În vânzări sunteți foarte atenți la felul în care vreți să fiți percepuți de către client sau prospect.

Empathy is a very important point in sales, as it is necessary to generate trust in order to establish a productive relational rapport.

Avoid being overly empathetic during this period as a result of the situation we are in.

The solution : “ Comunică sincer și deschis; ajustează-ți comportamentul pe măsură ce primești feedback de la clienți.”

2. Nu presupuneți că în această perioadă prospecții sau clienții nu sunt dispuși să facă achiziții și să încheie vânzări.

Most salespeople are hesitant about selling, reasoning that the current period is not opportune for investments. However, you must keep in mind that businesses are still operating and you should not set a lower sales target than during normal periods.

The solution “Find ways in which your product or your company can help clients overcome this unfavorable period.”